Complete Studio
Augmented reality in retail, with the projects named.
Augmented reality in ecommerce lets a customer point a phone camera at their own room, hand or foot and see the product there at real size, without downloading anything. It answers the one question a product page cannot: how big is this, and how does it look where I am going to keep it. Research collected by Business of Fashion puts the effect at up to three times more likely to reach the cart.
The examples below are projects Complete Studio delivered, rather than concepts. Where a number exists, it is stated.
Projects that ran
Camicado
Augmented reality for the décor catalogue, from wireframe to final render, extended with influencers who carried the experience to their own channels.
Ricardo Almeida
Augmented reality for a store opening, with interactive product viewing, followed by a cinematic 3D product film built around the tailoring and the fall of the fabric.
476,000 views on the film
Museu das Favelas
Augmented reality for a travelling exhibition. In every city the public saw the work come alive through the phone, and the museum received the access data: which cities converted and engaged most.
Renner
More than four campaigns over a year: Christmas in 3D and CGI, Spring/Summer, Valentine’s, Mother’s Day and Father’s Day in 3D video and FOOH. The films ran on the brand’s social channels and on the screens inside the physical stores, with augmented reality built for social on top.
2.5 million views across the campaigns
How it is built
It runs in the browser
No app to install. The customer opens a link and the camera does the rest, which is the difference between a demo and something a catalogue can actually use.
It comes out of the 3D model you already paid for
If the product already has a model for the catalogue, the augmented reality layer costs almost nothing extra.
It reports back
How many people opened it, in which city, and for how long. That is the part most augmented reality projects never deliver.
When it does not pay
Products with no scale problem. If the customer already knows exactly how big a lipstick is, placing it on the table teaches nothing, and the experience becomes decoration. Augmented reality earns its cost where size, fit in a room or proportion is the doubt that stops the purchase.
Start with one product
One product, one experience, one report. It is the cheapest way to find out whether it works for your catalogue.