Complete Studio
CGI advertising, and the campaigns behind it.
CGI advertising builds the scene inside the computer rather than filming it, which is what makes the impossible shots possible: a billboard that never existed, a product the size of a building, a set nobody had to build. The format most brands ask for by name is FOOH, fake out of home, where a piece of city furniture behaves in a way physics does not allow, and the video travels because it looks real.
Four campaigns Complete Studio produced, with the brand named and the format stated.
Campaigns
Renner
More than four campaigns over a year: Christmas in 3D and CGI, Spring/Summer, Valentine’s, Mother’s Day and Father’s Day in 3D video and FOOH. The films ran on the brand’s social channels and on the screens inside the physical stores, with augmented reality built for social on top.
2.5 million views across the campaigns
WeWork
An institutional 3D and CGI film moving through the design of the Brazilian locations, produced with AI in the pipeline and delivered a second time for digital projection.
Ricardo Almeida
Augmented reality for a store opening, with interactive product viewing, followed by a cinematic 3D product film built around the tailoring and the fall of the fabric.
476,000 views on the film
Aura Beauty
Two 3D films for the Afrodite Secret Garden fragrance and the Eau de Toilette, built around the textures and the bottles.
What makes one work
The impossible has to be legible
A viewer needs to understand what they are seeing in the first second, or the trick reads as a glitch and they scroll.
It has to survive being screenshotted
FOOH travels through people sending it to each other. A frame that only works in motion loses that.
One production, many placements
The Renner films ran on social and on the screens inside physical stores from the same build.
When it backfires
When the brand has nothing to say and CGI is the message. Audiences read that instantly, and a campaign whose only idea is that it was made in a computer ages in a week. The technique earns its place when it makes a real product easier to understand or a real idea easier to feel.
Bring a campaign
Tell us the idea and the placement. We answer with what is buildable, what is not, and what it costs to find out.