The Misci “Tripa Tent” fashion show took place last Tuesday morning, 23/04, at the Ciccillo Matarazzo Pavilion, an icon of modern Brazilian architecture, designed by Oscar Niemeyer and which has hosted the São Paulo Art Biennial since 1962.
The brand, created by Airon Martin from Mato Grosso and about to celebrate six years in 2024, disassociated itself from the SPFW approximately one year ago, choosing to follow an independent path within the national fashion scene. Since the launch of the last collection drop in October 2023, Airon expressed its intention to work with a wide variety of Brazilian raw materials and inputs, prioritizing sustainability. This approach can be considered the innovative element of the collection presented today.
Misci announced a significant change in its strategy for presenting and launching collections. It intends to hold a single annual fashion show in the first semester, with the subsequent sale of the collection throughout the year, through monthly launches both in e-commerce and in physical stores.
This approach aims to make part of the pieces available immediately after the fashion show, in addition, this preview format provides customers with an early view of trends. This strategy not only optimizes the production and distribution of the pieces, but also offers a continuous and dynamic experience, aligned with the demands of the contemporary fashion market.
CHECK OUT THE HIGHLIGHTS OF THE MISCI FASHION SHOW
Entitled “Tripe Tent”, the Airon Martin collection is in line with the rise of the Western trend, already seen on the runways of Paris by Louis Vuitton by Pharrell Williams and the release of Cowboy Carter by the singer Beyoncé. However, the cowboy aesthetic presented here bears in its DNA a poetic vision of life in the Brazilian midwest region: the second largest territorial extension in the country, with an equatorial climate, long periods of drought, dense formation of plant biodiversity and with a sertanejo and wild population.
The earthy tones, which were previously presented at the SPFW, are also evidenced here; however, they emerge through the use of lightweight fabrics, with finishes that evoke the earth and vegetation of the Midwest. In addition, there is the use of silk made in Brazil and naturally dyed cotton fabrics, together with the incorporation of denim scraps with latex, resulting in a mosaic of textures.
One of the highlights is the collaboration with the artist Jaime Lauriano, resulting in pieces ornamented with embroidery representing the elements of umbanda and candomblé. This intervention, entitled “Pemba Branca”, brings to the collection a rich cultural and aesthetic narrative. There is also a collaboration between the beachwear pieces and the designer Lenny Niemeyer.
In the brand's well-known tailoring, we noticed an increase in asymmetric cutouts, especially in flat fabric dresses, which bring an aspect of sensuality to the models.
Among the accessories, already known pieces such as the Jaum Rattan bag, Moqueca de Pirarucu and Galão, we also notice an abundance of harness accessories, which embrace the torso in brown and green, in addition to the index finger glove, previously announced by the brand. Beauty was highlighted with the debut of makeup artist Leo Almeida: exploring shades cooler in the eyes and warmer in the mouth, the versatility of using blush as eyeshadow or lipstick, in addition to the design of hearts on the lips, beauty was partnered with the brand Nude Stick.
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The miscegenation that gave rise to the brand's name, Misci, is increasingly evident, but requires knowledge that pierces the bubble of stylistic representations of national fashion. She looks not with nostalgia to the past, but with a desire to externalize the powers present in regional fables.
It's Brazil from Brazil.
