The Cover #03: Paula Kim

In the third edition of The Cover, we dive into the universe of Paula Kim, one of the leading minds connecting fashion, innovation and sustainability.
SPFW n59: The runway becomes a rite, and the models, wild nymphs, parading in green, brown, and purple nocturnal blooms.
Under a scenographic storm sky, Lino Villaventura stitched mythologies with the needle of memory and the thread of invention. Fabrics whispered ancient secrets in micropleats of silk, cotton that tasted from the ground, and snake skins reborn on color maps.

See the main highlights of the fashion show in the Augmented Reality experience.
SPFW n59: The collection is born of movement and force, of the invisible gesture that, over millennia, sculpts mountains and cavities. Clothes also slip, change skin, transform like slowly changing landscapes.
Under the skin of the world, it pulsates Tectonics: a name that does not whisper but roars, evoking the Earth's raw material, is the core of the new Reptilia collection. The collection is born of movement and force, of the invisible gesture that, over millennia, sculpts mountains and cavities. Clothes also slip, change skin, transform like slowly changing landscapes.

See the main highlights of the fashion show in the Augmented Reality experience.
Lachlan Turczan:
Light Object, 2025
Kou Yamamoto:
Technology in the Moving Body
Anrealage Fall 2025 Ready-to-Wear: Screen Time
Between Streets and Rivers: The Art of Marcos da Matta
Everyday colors and legacy, discover the history of the Bahian Artist
SPFW N59: Possible Futures

São Paulo Fashion Week kicks off its 30th anniversary celebrations with the N59 edition, from April 6 to 11, 2025, with a strong line-up filled with remarkable moments.

Complete TELLY

Visual narratives, told through videos. A curatorship done by the community, for the community

Studio Few: The avant-garde mix between industry, design and furniture
Founded by Mateus Salimena, Few was created to transform and translate everyday life inside a metal mill into real and experimental forms.
Metazen: The ancient tradition of massages reinvented with immersive technology
Founded in 2023 by Max Matheus and operating for six months, the startup is redefining the concept of relaxation and well-being by combining ancient techniques with immersive augmented reality (AR) technology.
Will Sampaio's Visual Universe: A Sensory Journey Through Art
In a world where art becomes a living expression of emotions and ideas, Brazilian visual artist Will Sampaio emerges as an audacious explorer of the limits of creativity.
Street Wear: GARRÉ
How Matheus Weigel transformed his vision into a fashion brand
SP—Arte Brazilian Routes
The Celebration of National Art in its 3rd Edition
Bravio Studios
The Chrome Age in Design and Architecture
NFT Brazil 2024
Event Transforms the Biennial Pavilion into the Epicenter of Web3
From Basketball to Network Effects: The trajectory of Gregory Levi, founder of Black H. Office
Black H. Office was born as a coworking experience, for black people to meet and, in one day, work, have lunch, connect and collaborate with each other, impacting careers and boosting black businesses.
Vitória Faustino signs collab with Giah Studio
Born in the south of Santa Catarina, Vitória Faustino began her modeling career in 2017, but only in 2020 did she start working as a fashion content creator, also working as a consultant for haute couture brands.
Cristal plunges into Soul Music in EPIPHANIA, her first album
Brazilian musical culture is a vast territory, where traditions meet and constantly reinvent themselves. Cristal, an emerging artist who conquered her space through SLAM's and street poetry, launches into a new phase with her first album, EPIPHANIA.

Creative Network

We want to build an ecosystem of creative professionals, foster collaboration between different groups and collectives, encourage and facilitate the use of resources and technologies capable of providing the creation of a sustainable, self-sufficient and fertile environment for the cultivation of inspiring movements.