Over half of Brazilians have bought under AI influence, survey says

Artificial intelligence already guides the purchase journey of 66% of Brazilian consumers, according to a survey by Branddi with Conversion.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

Artificial intelligence already guides the purchase journey of 66% of Brazilian consumers, according to a survey by Branddi with Conversion. The study reveals that 5 in 10 Brazilians (54%) have already bought a product or service directly influenced by AI recommendations.

Even amid this new behavior, the survey reveals distrust: risk of incorrect information (45%), misuse of personal data (36%), and biased suggestions or disguised advertising (30%). The research maps how AI has already become part of consumer decision-making in the country.

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Meet Lyne

Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he went through the Georgia Institute of Technology's acceleration and incubation programme, within GIST, and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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