Journalist Adam Iscoe leaves the press for Notion in tech's storytelling wave

Adam Iscoe, a contributor to The New Yorker, trades the newsroom for a seat at Notion, the technology company valued at around 11 billion dollars. The move is not an isolated case: it confirms a recent trend of tech companies building their own storytelling and media teams, instead of relying solely on the traditional press to tell their story.

The timing is striking. Last week, Iscoe's piece for the paper on ordinary bettors outperforming Wall Street in prediction markets flooded feeds; days later, he hosted a live conversation between Oscar Isaac, Bill Murray and Lois Smith on loneliness and artificial intelligence. It was at that peak of editorial relevance that he decided to trade the newsroom for the software company.

The case is a symptom of a broader movement: the migration of editorial talent from prestigious publications into tech companies themselves, a trend that gained traction earlier this year with OpenAI's acquisition of the TBPN news show. For these companies, investing in in-house storytelling is also a way of taking ownership of their own public narrative, instead of outsourcing it to the press.