Parfums de Marly tops US$780 million in retail and speeds up global expansion

The French maison Parfums de Marly closed the period with US$780 million in retail sales, up 42%, confirming the global appetite for French-inspired niche perfumery. The advance came simultaneously on three fronts: Asia (+65%), Europe (+47%) and the Americas (+33%), a region that already accounts for 42% of the house's sales.

Physical expansion keeps pace with the numbers: the brand opened a third Paris address in April and unveiled boutiques in New York, London and Shanghai over the past year. Online, e-commerce accelerated 74% year over year and already accounts for 8% of total sales, a sign that the house has consolidated two growth channels at once. New openings are planned for the next twelve months.

Its leadership in niche feminine fragrances, already established with Delina and Delina Exclusif, gets reinforcement from Valaya, launched in 2023 and now the house's third best-selling fragrance. In the masculine line, Althaïr holds the position as the fourth best-selling reference.

Founded by Julien Sprecher drawing inspiration from the Château de Marly, Parfums de Marly remains true to its original purpose: reconnecting niche perfumery with the excellence and boldness of eighteenth-century French art de vivre.