Natura curates Valentine's gifts with Essencial Safran

With Valentine's Day driving one of the most important dates on the Brazilian retail calendar, Natura builds a gift curation that starts from a simple gesture: the connection between couples.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

Valentine's Day, on June 12, drives one of the most important dates on the Brazilian retail calendar. For the occasion, Natura put together a gift curation that starts from a simple gesture: the connection between couples. The selection brings together new launches and portfolio classics in combinations designed for that exchange.

Natura monta curadoria de presentes para o Dia dos Namorados com Essencial Safran

The highlight of the selection is the Essencial Safran fragrance, arriving in female and male versions. The launch crosses Arabic ingredients with Brazilian bioactives: saffron and Amazonian ishpink come together in an opulent, intense scent that lasts up to 14 hours on skin. The creation was co-authored by Natura's exclusive perfumer, Verônica Kato, and Arabic perfumery specialists Pierre Guéros and Gael Montero.

The male version bets on an enveloping presence, in an amber woody direction; the female balances luxury and seduction in a woody amber floral. The curation is rounded out with options ranging from perfumery to body care, such as the Presente Luna Absoluta Feminino and the Kit Kaiak Pulso Masculino.

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Meet Lyne

Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he went through the Georgia Institute of Technology's acceleration and incubation programme, within GIST, and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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