Natura curates Valentine's gifts with Essencial Safran

Valentine's Day, on June 12, drives one of the most important dates on the Brazilian retail calendar. For the occasion, Natura put together a gift curation that starts from a simple gesture: the connection between couples. The selection brings together new launches and portfolio classics in combinations designed for that exchange.

The highlight of the selection is the Essencial Safran fragrance, arriving in female and male versions. The launch crosses Arabic ingredients with Brazilian bioactives: saffron and Amazonian ishpink come together in an opulent, intense scent that lasts up to 14 hours on skin. The creation was co-authored by Natura's exclusive perfumer, Verônica Kato, and Arabic perfumery specialists Pierre Guéros and Gael Montero.

The male version bets on an enveloping presence, in an amber woody direction; the female balances luxury and seduction in a woody amber floral. The curation is rounded out with options ranging from perfumery to body care, such as the Presente Luna Absoluta Feminino and the Kit Kaiak Pulso Masculino.