Motorola launches special World Cup collection with 24-karat gold

24-karat gold, exclusive design and a passion for football come together in the special collection Motorola dedicates to the World Cup.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

24-karat gold, exclusive design and a passion for football come together in the special collection Motorola dedicates to the World Cup. The line pairs a gold finish with a design language that celebrates the tournament and shifts the smartphone away from technical performance and toward the realm of the desire object.

Motorola lança coleção especial para a Copa com ouro 24 quilates

The bet confirms the brand's limited-edition strategy, in which the device gains layers of symbolism and exclusivity, crossing technology and sports pop culture in an accessible-luxury vein.

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Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he went through the Georgia Institute of Technology's acceleration and incubation programme, within GIST, and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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