Motorola launches special World Cup collection with 24-karat gold

24-karat gold, exclusive design and a passion for football come together in the special collection Motorola dedicates to the World Cup. The line pairs a gold finish with a design language that celebrates the tournament and shifts the smartphone away from technical performance and toward the realm of the desire object.

The bet confirms the brand's limited-edition strategy, in which the device gains layers of symbolism and exclusivity, crossing technology and sports pop culture in an accessible-luxury vein.