ISDIN opens Retinal pop-up at JK Iguatemi with AI facial analysis
Between June 1 and 15, JK Iguatemi Shopping becomes the stage for ISDIN, which sets up a pop-up dedicated to Isdinceutics Retinal, the anti-aging launch that has already established itself as one of the brand's biggest successes in Brazil.
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Words by Caíque Nucci
Editor-in-Chief
Between June 1 and 15, ISDIN takes over JK Iguatemi Shopping with a pop-up dedicated to Isdinceutics Retinal, the anti-aging launch that has become one of the brand's biggest successes in Brazil and now gets a physical address to be experienced up close.
At the space, visitors get a close look at the main products from the Isdinceutics and Fusion Water lines, a reference in photoprotection, in an experience designed to be sensorial, not just informative. There's a photo booth and a partnership with Entera Med bringing AURA technology, a 3D facial analysis platform powered by artificial intelligence capable of reading the five main signs of skin aging: wrinkles, pores, texture, inflammation and spots.
Admission is free for members of the Love ISDIN community, and those who purchase Retinal on site can also personalize the product.
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