RioFW 2026: Salinas
Salinas took the runway at Rio Fashion Week not just to affirm its control over the estate, but to launch a thorough inquiry into how Brazilian fauna is translated into design projects.
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Words by Sarah Rocksane Araujo
Editorial, Fashion and Beauty
Under the creative direction of Adriana Bozon and the eye of Gabriela Portella, the show transcended the beachwear category to become an exercise in environmental semiotics. What was observed was an attempt to capture the fleeting nature of flight and the texture of feathers, turning the biome into a system of wearable thought.
It is not a naïve mimesis of nature, but a technical reprogramming in which the organic and the technological operate in friction, resulting in a collection that positions fashion as a tool for awareness and preservation through its partnership with Instituto Vida Livre.

The color palette abandons neutrality to embrace a vibration that pulses like a living organism. Deep blues, saturated reds and solar yellows function not merely as pigment, but as the very identity of the birds that inspire the collection. Bem-te-vis, araras and guarás appear not as literal prints but as watercolor stains that sweep across the fabrics as if color were a flowing current. There is a chromatic intelligence in how these hues interact with the skin, creating a transitional zone where the body becomes a support for an imagination of freedom. Here, color is territory, and the contrast between the sparkle of gemstones and the matte of natural fibers arranges the view in a constant play of light and shadow.

In the field of design, the Salinas silhouette oscillates between technical rigor and absolute fluidity, challenging the rigidity of the utilitarian. The introduction of the fitness line, coupled with technological fabrics, presents a fashion proposal that does not sacrifice functionality, turning the body's movement into design. In contrast, the resort line brings volumes that seem suspended, where shapes glide and proportions escape the obvious through strategic cuts and conscious transparencies. The brand's iconic beachwear has been reconfigured with a runway touch, where the bikini stops being just a minimal piece to become an object of desire loaded with fashion information, affirming a Carioca sensuality that, above all, is construction and autonomy.

The materiality of the collection is where the brand's discourse thickens and gains texture. The use of natural fibers, velvet, and leather knit establishes a sensory relationship with the garments, emphasizing the importance of contact and durability. The absolute highlight lies in the accessories: the manual work of the Artesãs dos Pássaros do Caparaó and the tucumã straw creations of Aarta, produced by artisans from the Amazon, shift the axis of creation to a field of epistemological appreciation of ancestral making. These pieces are not merely ornaments; they are signs of a material research that articulates sophistication and ethics, proving that fashion can operate as a support for knowledge systems that cross territories
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