Brazil's MISCI and VEJA launch Paris collab with a Brazilian-designed sneaker

In Paris, MISCI and VEJA celebrated the international launch of an unprecedented collaboration that brings the Brazilian signature into the European footwear design circuit.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

In Paris, MISCI and VEJA celebrated the international launch of an unprecedented collaboration. Last Friday, May 28, 2026, VEJA's store in the Marais district hosted the event, marking a concrete step for the Brazilian label toward foreign markets.

The partnership reinterprets VEJA's retro-running Paulistana model in a bolder, more Brazilian reading. The asymmetric sneaker draws on two traits of the national landscape: the rivers of the Amazon and the dunes of Atins translate into earthy tones, robust soles, pirarucu leather and a play of textures.

Created by Airon Martin, born in Brazil's Amazon territory, MISCI is an emerging brand investigating the intersection of technique, culture and ecology. It takes miscegenation as a creative and critical force to build visual narratives in which clothing and design work as an expanded space for identity and reflection, underpinned by research into sustainability and low-impact materials.

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Meet Lyne

Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he trained in technology and business internationalisation at the Georgia Institute of Technology and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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