H&M launches collection with LOTTO where sportswear meets fashion

H&M announces a collaboration with LOTTO, the Italian sportswear brand founded in Montebelluna in 1973. At a moment when sport's cultural influence shapes fashion from end to end, the men's collection draws on LOTTO's archives and reinterprets them through a contemporary lens: graphic, bold and fit for both the streets and the stands.

Built around football culture and community, the collection tells its story through styled looks that bring characters to life: the player, the coach, the referee, the team, the fans. The result celebrates sportswear codes that work both on and off the pitch.

Jersey sets in vibrant colors, polos, shorts and knee-high socks get graphic stripes and the double diamond jacquard, pulled straight from LOTTO's archives.