Zerezes and MASP launch the second phase of the cultural partnership

The collection presents Bo and Pape in new proportions and introduces Haru and Lena.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

Zerezes and MASP launched the second phase of the cultural partnership, presenting a new collection that brings together four pieces: Bo, Pape, Haru and Lena.

Bo and Pape return in new proportions, a result of the brand community's feedback, while Haru and Lena are added, expanding the line and continuing the visual language established in the first edition. !Image caption

Evolution reinforces Zerezes' identity through its design perspective, engaging with art and architecture within a museum context.

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Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he trained in technology and business internationalisation at the Georgia Institute of Technology and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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