FORCA Studio at SPFW N61: Forca X, Bridgestone tire and punk leather

It drizzled in São Paulo on the night of October 13, and the asphalt of Praça Charles Miller, in front of the Pacaembu, was still wet when four cars began to skid a few meters from the audience. It was under the scent of burnt rubber and a red light cutting through the smoke that FORCA Studio presented Forca X, its collection for SPFW N61, an edition celebrating the 30th anniversary of Brazilian fashion week. Before the cars, singer Victor Cronos performed a roughly half‑hour show in the middle of the square. After them, a video featuring actress Alice Carvalho cleared the way for the roughly 60 looks of the brand’s eighth presentation.

The spectacle has become a signature of FORCA, which last season brought parachutists onto the runway. Behind the show, Forca X works on three material fronts simultaneously: leather in more than five textures, Foton fabric subjected to fire, and, for the first time, recycled tire rubber, the result of an unprecedented partnership with Bridgestone. It is through this approach that Complete follows the collection.

The FORCA show at Pacaembu

Alice Carvalho, who debuted on the SPFW runway with this show, opened the show with a short black leather jacket with structured shoulders, biker gloves and low‑waist wide trousers. Behind her, the models crossed the square smoking and staring at the audience, and Vitória Strada walked by in a long black slip‑dress. At the end, the entire cast returned together, holding red flare guns. Silvio De Marchi, co‑founder and creative director of the brand, created in 2022 and since then dedicated to leather as the main material, handled the night’s styling with Vivian Rivaben.

The show was conceived as a complete experience, with live music, drift maneuvers, cinema and fashion in the same night.

Leather in five textures and burnt Foton

Leather appears in more than five textures and finishes, including surfaces that mimic croc and cracked effects, always in black, brown, gray, red and blue. The collection does not follow the summer‑winter division: the proposal is pieces that cross climates, regions and moments, which explains why a long leather coat and a pair of shorts share the same look.

The most interesting aspect, from a material perspective, is the Foton. The fabric has been with FORCA since the beginning and returns to Forca X after undergoing heating and combustion techniques. The fire leaves marks, reliefs and openings on the surface, and what was a well‑known brand fabric gains a new reading without the need to change supplier or raw material. The innovation lies in the process applied to the ever‑present material, a path we also follow in the international seasons.

The tire piece from the partnership with Bridgestone

Bridgestone sponsored the show, marking the first partnership between the tire manufacturer and FORCA Studio. And the collaboration goes beyond the runway: according to the brand, one of Forca X's creations incorporates repurposed Bridgestone tire material, an automotive‑industry waste that leaves the road and becomes part of a fashion piece.

"The partnership with FORCA is an opportunity to bring Bridgestone to new audiences and expand our presence in territories that share important attributes for the brand, such as performance, design and innovation," says Marília Padrão, marketing director of Bridgestone Brazil.

On the runway, the most literal expression of the partnership is look 6: a leather top bearing the Bridgestone logo and, in the model’s hand, a bag made from an actual tire segment, curved like a tunnel, with the name BRIDGESTONE embossed on the side, the tread band underneath, chrome screws and bicycle‑chain straps. The brand also appears on the pockets of a distressed denim cargo pant. The bag is the image that encapsulates the collection, and it was the piece we chose to render in 3D.

The tire bag from Forca X in 3D and augmented reality

The bag from look 6 is the first augmented‑reality piece in Complete’s coverage of SPFW N61.

We reconstructed the bag in 3D from Zé Takahashi’s runway photos: a curved tire segment, with the tread underneath and the BRIDGESTONE name embossed on the sidewall, the two ends closed by black leather panels, the chrome screws that pierce the rubber and the two bicycle‑chain handles. On a phone, just tap the augmented‑reality button to place the piece on a table, rotate it and see up close the meeting of rubber, leather and metal that the photo flattens.

Red, blue and the idea of armor

Clothing works the tension between protecting and exposing. Structures wrap the body and, at the same time, leave parts of it on display, in cutouts and deconstructed tailoring. Silvio De Marchi sums up the idea: “Beneath every armor there is still a body that preserves itself, that seeks this state of inner peace. Clothing ends up being an armor, a form of protection and expression. Every expression is also a form of protection.”

The same duality organizes the palette. Red represents the chaos of the external environment, and blue connects to the internal universe, to what the brand seeks to preserve. On the runway, the two colors occupy almost entire looks, as if each model wore one side of the sentence.

Inverted silhouettes and Marta Bez's crochet

In the designs, Forca X flips the brand's classic silhouette. Skinny and bootcut pants reduce volume at the bottom and shift the breadth to the shoulders and torso, with exaggerated‑shoulder coats and cropped jackets. Alongside them appear everyday pieces such as washed denim, t‑shirts, knits and roomy overcoats, and square platform shoes signed by FORCA itself.

Material research gains a handcrafted counterpoint through the unprecedented collaboration with model and artist Marta Bez, who developed crochet accessories for the collection. Among rubber, leather and burnt fabric, crochet is the only Forca X material that bears the maker’s hand

A short film instead of a fashion film

The video shown before the looks is the teaser of a short film produced by FORCA Studio with Barry Company, starring Alice Carvalho, featuring Pedro Lamin in the cast and appearances by José Loreto and Marta Bez. The brand insists on calling it a short film, not a fashion film, and the release is scheduled for a few months after the show. Direction and script are by Guilhermo Sartori, art direction by Adriane Lisboa and Pedro Rodrigues, styling by Vivi Rivaben and the soundtrack by Silenzo/Urro, the artistic alter ego of Silvio De Marchi. The costume design is by FORCA itself.

It is also here that FORCA advances most in communication. Live show, drift and cinema are three ways to tell the same collection, and the film extends the life of Forca X for months after October 13.

When the Forca X reaches the stores

The Forca X pieces begin arriving in stores in February 2027, though some leather items may be sold shortly after the runway show, narrowing the gap between the catwalk and the consumer. Since the end of 2025, FORCA has also been available at the multi‑brand retailer Matalab in Cidade Matarazzo, São Paulo, and the collection’s everyday‑wear pieces signal an intention to reach an audience beyond those who have followed the brand since its early shows.

The signs of Forca X

Three signs of Forca X stand out in this SPFW N61. The first is sponsorship that becomes raw material: the partnership with an industry outside fashion enters the garment as repurposed waste, not just as a logo on the set. The second is process innovation, with an old brand fabric renewed by fire. The third is the show as media, which continues in cinema and in the immediate sale of leather.

In Charles Miller Square, rubber appeared twice in the same night: on the asphalt beneath the cars, and in the bag of look 6, transformed into a fashion piece.

Technical sheet

Styling: Vivian Rivaben and Silvio De Marchi. Creative direction: Carlos Pazetto Jr. Executive direction: Nelba Cardoso. Show direction: Bill Macintyre. Beauty: Maxima Naomi. Soundtrack: Urro / Silvio De Marchi. Accessories: Ugo Nicoletti. Shoes: FORCA Studio.

Photos: Zé Takahashi