Floors can crack or loosen in winter; see the installation mistakes

Winter exposes what poor installation hides: temperature swings and laying flaws raise the risk of cracking, buckling and detachment in flooring.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

Winter exposes what poor installation hides: temperature swings and laying flaws raise the risk of cracking, buckling and detachment in flooring. The report explains how low humidity and thermal shocks affect flooring materials and which installation mistakes increase the chance of fissures.

A specialist from Homeney Acabamentos is available to comment on the topic and stress the importance of proper base preparation, expansion joints and correct material selection in residential and commercial projects.

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Meet Lyne

Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he trained in technology and business internationalisation at the Georgia Institute of Technology and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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