The magic of a Mediterranean summer with Chloé

Chloé's Spring/Summer 2025 campaign portrays the serene warmth and subtle elegance of a summer day in the Mediterranean. Under the attentive eye of David Sims, the images capture the essence of a luxurious ease, wrapped in the golden light that pours over the collection. The Chloé woman emerges as an ethereal figure, radiating a rooted optimism and a delicate warmth, dressed in fluid, transparent lace, adorned with golden jewellery that seems to reflect the rays of the sun themselves.

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In a setting that blends with the sculptural architecture of a Savin Couëlle house, these images evoke the burning desire for summer and the singular feeling it stirs in us. The Chloé woman, in that moment of fantasy, is the representation of a deep reconnection with herself, a space of reflection where the freedom and lightness of instinct meet the strength of optimism. "She has the eternal Chloé state of mind", says the label, which defines her as a character guided by intuition and by lightness of being.

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The looks, in their pure white lace, come alive with puffed sleeves and trousers adorned with frills that float softly, while strappy shoes and sea-salt hair frame the silhouette of a woman grounded in her self-assurance. Those pieces, charged with an exuberant and refined femininity, are completed by golden jewellery and accessories that evoke the touch of the ocean, such as the shell-shaped bag. The collection's golden tones resonate with the solar tranquillity of the setting, creating a dreamlike picture that recalls a Chloé world bathed in golden light, where fantasy and reality merge in a subtle dance of elegance and desire.

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