Architects show how to blend innovation with grandma's-house coziness

The warmth, comfort and aesthetic of grandma's house carry affective memories that contemporary architecture has learned to translate without losing sophistication.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

The warmth, comfort and aesthetic of grandma's house carry affective memories that many people thought were lost to the modernization of design. They are not: architects show it is possible to live in an innovative environment without giving up that touch of grandma's house.

Wood parquet flooring, wide-framed pictures on the wall: elements many people still hold in memory now gain a contemporary reading. The proposal crosses affection and design, without giving up currency.

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Meet the Studio

Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he went through the Georgia Institute of Technology's acceleration and incubation programme, within GIST, and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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