Coach presents the On Your Own Time campaign

Coach presents On Your Own Time, a campaign that challenges the logic of contemporary urgency and invites a new way of being in the world. Fronted by global ambassadors Elle Fanning, Nazha, Kōki and Youngji Lee, the campaign for the Spring 2025 collection resounds as a manifesto of autonomy, encouraging young people to set their own rhythms rather than give in to the acceleration imposed by social expectation. Built on the Courage To Be Real platform, the initiative reflects a collective longing of Generation Z: the desire to explore their possibilities fully without the constant pressure of relentless progress. "This campaign seeks to inspire our audience to take back control of time and, with that, to feel more confident in expressing everything they are", explains Joon Silverstein, Coach's Marketing Director.

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Photographed by Elaine Constantine, On Your Own Time translates that state of mind through images that capture the fluidity of time within urban chaos. The protagonists appear in moments of pause, in tune with themselves, in contrast with the bustle around them. The spontaneity of the portraits gives the campaign an almost documentary texture, reinforcing the idea that finding one's own pace is an act of resistance against imposed haste. “I love the freedom and the feeling of an intimate instant in the middle of a crowd", says Stuart Vevers, Coach's Creative Director, of the photographer's authentic eye.

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The Spring 2025 collection reflects that balance between movement and contemplation, mixing classic and contemporary pieces with an aesthetic drawn from the shifting energy of New York. Among the highlights are the new Chain Tabby, the Brooklyn, Empire and Teri models, along with the Soho trainer, which evokes the cross-training styles of the 1990s. Bags and footwear are completed by structured trench coats, leather blazers, patchwork denim and deconstructed tailoring, making up a wardrobe that values individuality and freedom of style.

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