Dyson Chitosan: hair science and the revolution in hair care

Known for solving problems, Dyson has transformed entire sectors with innovations such as the Supersonic, the Airwrap and the Corrale. Now the brand moves into new territory: hair science. Combining rigorous research and functional design, Dyson presents its latest innovation, the Dyson Chitosan line, which promises to transform the way we think about hair care.

At the heart of that new line is chitosan, a natural ingredient that redefines the idea of hold. Traditionally extracted from crustaceans, chitosan was identified by the Dyson team in the cells of oyster mushrooms, which use the compound to structure their form. After years of research, Dyson developed a sustainable way of drawing on that resource, creating products that offer hold twice as long-lasting as the alternatives on the market, without compromising the naturalness and movement of the hair.

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The line includes pre-styling creams, available in four versions for different hair types, and a post-styling serum suitable for all hair. Those products not only hold styles in place, they also protect against humidity, reduce frizz and increase shine, promoting a healthy and elegant appearance. The texture is light, designed to complement the natural movement of the hair, while the fragrance provides a sophisticated sensory experience.

Dyson's commitment to sustainability is reflected in the packaging design, which is refillable, durable and fitted with precise dosing caps, ensuring the right amount of product and avoiding waste. It is an approach that unites science and function, reaffirming the brand's commitment to inventive and sustainable solutions.

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More than products, the Dyson Chitosan line represents a widened view of hair care, where science, nature and technology converge to create a new narrative. It is not only an answer to the daily challenges of hair, but a proposal for the future: care that respects the singularity of the hair, the resources of the planet and the needs of those who use it.

Dyson Chitosan is, without doubt, a hair transformation that invites us to rethink what it means to care for hair in a world in constant change.