Epigenetics and beauty: Clarins reinvents the Double Serum

The question seemed simple: why do we age? Yet when the French brand Clarins decided to investigate that question in depth, it opened the way to a profound transformation in the field of cosmetics. The result was the reinterpretation of one of the brand's most iconic products, the Double Serum, now in its ninth and most advanced version, grounded in epigenetics, the science that explores the interaction between genes and environment.

Olivier Courtin-Clarins, the group's general director, has always argued that the process of skin regeneration is intrinsically connected to lifestyle. On that premise, Clarins carried out pioneering research to understand how external and behavioural factors shape genetic activity, using those findings to develop beauty solutions that act at cell level. That is how the Epi-Ageing defence technology was born, designed to counter the effects of ageing linked to lifestyle and to environmental aggression.

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The highlight of that new formula is the inclusion of an ingredient never before used in cosmetics: the giant reed of Provence. Resilient and with notable properties, the extract of that plant is able to neutralise the epigenetic changes caused by daily habits, strengthening the skin's resistance to the visible impact of time. Alongside it, the formula brings together 22 plant extracts, such as turmeric, already established for its antioxidant properties, and five new pure molecules that widen its effectiveness still further.

As well as acting on the skin's five vital functions, regeneration, oxygenation, nourishment, hydration and protection, the new Double Serum combines cutting-edge science with inspiration from nature, reflecting a holistic and interdisciplinary approach that positions beauty as a reflection of overall wellbeing.

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In bottling the future of skincare, Clarins not only reaffirms its leadership in the market, it also reinforces a commitment to sustainable innovation. The launch brings new packaging, better aligned with contemporary environmental challenges, and a powerful message: ageing is not only a biological process, but also a narrative we can rewrite.

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