Ferragamo presents its Spring-Summer 2025 collection

Ferragamo's new Spring/Summer 2025 campaign is an invitation to a sensory journey through Tuscany. Through the lens of Juergen Teller, Villa Mangiacane, a 14th-century jewel set in the idyllic landscape of central Italy, becomes the setting for a celebration of the label's timeless spirit. Liu Wen, Claudia Campana, Diego Gomez and Naoki Sumiya embody the unworried fluidity of the collection, evoking an elegance that moves between the classical and the spontaneous, between the refined and the hedonistic.

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“We wanted to present Ferragamo's DNA in an immediate and authentic way”, explains Maximilian Davis, the house's creative director. “It is about making plain the elegant classicism of the label, but with a subtle subversion, a touch of perversity, an unexpected joke.” That duality is reflected in the sunlit images of the campaign: models caught in moments of absolute leisure, wearing sculptural sandals that defy gravity with ease.

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The intersection of past and future emerges as the thread of the collection, materialised in the reinterpretation of the label's icons. The ballet heel, a contemporary reinvention of dance footwear, and the kitten heels in patent Ferragamo red recover the memory of the archives without losing the boldness of the present. The Gancini coat and the bag pierced by the emblematic metal clasp appear as symbols of that aesthetic alchemy, where tradition and innovation intertwine under the Tuscan sun.

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