Glow Spray Serum: shine, protection and sustainability in hair care

Authentic Beauty Concept, known for celebrating authentic beauty with sustainable products, presents the Glow Spray Serum, an innovation developed for coloured hair. Part of the Glow line, the spray serum combines advanced technology with natural actives, such as Deep Sea Water Ferment and Ruby Algae, which strengthen the hair structure while creating a barrier against the harmful effects of UV rays and pollution. With thermal protection up to 230°C, the product protects, preserves colour and gives an exceptional shine, reflecting the brand's proposal of uniting high performance and respect for the environment.

‍

Drawn from the vibrant world of hair colour, the Glow Spray Serum is a practical and versatile solution. It can be applied to damp hair before using heat tools or to dry hair for a luminous, flawless finish. With a vegan formula, free of parabens and silicones, the serum meets the needs of consumers and hairdressers, bringing vitality and health to the hair without compromising sustainability. Already available in Sephora stores and online at R$300.00 (200ml), the launch reaffirms the brand's commitment to innovation and conscious care in the world of hair.

‍