Isabel Marant presents its Spring-Summer collection with Kate Moss and Seonghwa

Isabel Marant presents its Spring-Summer 2025 campaign as a meeting of times and aesthetics, uniting the timeless icon Kate Moss with the effervescent energy of Seonghwa, a K-pop star and member of the group Ateez. Photographed by Robin Galiegue and styled by Emmanuelle Alt, the campaign translates the effortless sophistication that defines the label, capturing the spirit of a style that crosses decades without losing its essence.

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A long-time friend of the house, Kate Moss returns as the embodiment of the Isabel Marant woman: elegant, sensual and unpretentiously cool. Her presence evokes the DNA of the collection, which brings back classics such as the iconic leather jacket and introduces the Altay bag, a symbol of a refined, urban attitude. In parallel, Seonghwa debuts as the first global K-pop star to represent the label's menswear line, consolidating the dialogue between fashion and pop culture.

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His fluid, magnetic style embodies the free identity of Marant Homme, making him a natural ambassador for this new phase. In that crossing between past and present, the campaign reaffirms Isabel Marant's vocation for creating a world where fashion is not merely wearable, but charged with history, authenticity and desire.