Isdin presents its anti-hair-loss haircare line

ISDIN, the renowned dermocosmetics brand from Barcelona, widens its portfolio and launches the HAIRCARE line in Brazil, an anti-hair-loss treatment developed to strengthen the hair and revitalise the scalp. With an approach that joins science and technology, the launch reinforces the importance of hair care as an essential part of the beauty routine. “We know that the self-esteem of Brazilians is deeply connected to their hair, so it is essential to treat it with the same rigour and dedication we give to skin”, says Wellington Santos, president of ISDIN Brasil.

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The line is made up of two high-performance products: the Anti-Hair-Loss Shampoo and the Melatonin Concentrate Lotion, both formulated to work on the density, structure and nourishment of the hair. The shampoo, for daily use, combines actives such as Serenoa repens, which helps reduce hair loss, Trichogen® and a multivitamin complex with biotin and zinc, promoting fuller and healthier hair without compromising lightness and natural shine. The lotion, enriched with melatonin, oleanolic acid and adenosine, acts directly on the scalp, protecting against oxidative stress, strengthening the hair fibre and stimulating the growth of new hair.

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The HAIRCARE line will be on sale in pharmacies and chemists from January, priced at R$149.90 (anti-hair-loss shampoo, 414g), R$99.90 (anti-hair-loss shampoo, 207g) and R$169.90 (anti-hair-loss lotion).