Kathirida: fashion, memory and the thread of life

Brazilian fashion is going through a moment of reunion with its own roots. Among the names leading that movement, Sioduhi Studio stands out for turning fashion into a platform of cultural resistance and of affirmation of Indigenous sciences. In its most recent collection, “Kahtiridá: Fio da Vida”, the label reaffirms its commitment to the right to memory and to the value of the ancestral technologies of the Upper Rio Negro, translated into material and symbolic experiments. The only label from Amazonas present at the event where it showed the collection, Sioduhi occupies a strategic place: while projecting the fashion of Amazonas onto the national stage, it returns to the debate on sustainability and innovation an Indigenous perspective that is often pushed to the margins of fashion's official circuits.

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The designer leads the work with a logic that connects past and present: new embroidery and the use of rubberised cotton live alongside elements already recognised in the label's path, such as tucum fibre and natural dyeing with ManioColor Technology, a technique developed from cassava peel that brought Sioduhi recognition in Brazil. The collection's palette widens: alongside the earthy, subtle tones of earlier collections come vibrant colours that update the visual language without losing the link to the land. More than clothes, the pieces of Kahtiridá embody narratives of healing and resistance, reflecting on how Indigenous peoples have worked out responses to the “brutal changes of the world”. Every detail translates a form of re-existence: from the conscious use of materials to the creative gesture that turns oral traditions into visual ones.

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According to Sioduhi, the central aim of his work is to give visibility to the concept of good living and to reinforce the importance of preserving ancestral technologies. The designer stresses that Western knowledge can also contribute to the continuity of those practices, whether through audiovisual tools or through the creation of new imaginaries that often still remain in the field of oral tradition. For him, that integration is essential to secure the future of a fashion that tells the histories and the voices of Amazonian diversity.

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CURATION

Photo

Kathirida Collection - Fio da Vida 

Credits Creative Direction: Sioduhi @sioduhi

Art Direction: Rain @jovemrain

Photography: Alex Costa @rivotrist

Moda Editor: M4fell @m4fell

Model: Sendí Baré @sendibare

Support: Amazon Poranga Fashion @amazonporangafashion

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Video

Creative Director: @sioduhi

Executive Production: @jessildafurtado

Guest designer: @thaisdesjardins_

Production planning consultancy: @sarahvmribeiro

Fashion editor: @m4fell

Art Director and Camera: @jovemrain

Graphic Designer: @nathi.cordeiro

Photography: @rivotrist

Model: @sendibare

Soundtrack: @keomadj

Seamstresses: Tania Lima and Jucy Viana

Pattern cutting: Ana Lucia Rodrigues

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