Kenner and Projeto Click na Favela offer a free photography course for young people from Paraisópolis
Program “Multiplying Young Talents” combines technical training, authorial fashion, and a final exhibition in São Paulo.
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Words by Caíque Nucci
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Kenner expands its presence in urban culture by launching the Multiplicando Jovens Talentos project, an unprecedented partnership with Projeto Click na Favela. The initiative offers free photography and audiovisual training to young people aged 18 to 28 from the peripheries of São Paulo.
Starting on March 7 and lasting three months, the course will be held on Saturdays at Legado Paraisópolis in Paraisópolis. The program includes photography, photojournalism, direction of gaze, and creative use of light, in addition to meetings with industry professionals. At the end of the training, participants will present their work in an exhibition accompanied by a mini documentary about the creative process.

Targeting young individuals with some experience in image creation, the project aims to expand their technical repertoire and strengthen their portfolios. During classes, participants will also utilize Kenner products in authorial fashion productions, exploring the relationship between style, territory, and identity.
This initiative marks a strategic move by Kenner within the creative economy. By investing in education, the brand not only associates its name with urban culture, but also actively participates in the development of new professionals in the audiovisual market. In a sector increasingly driven by image, digital narrative, and independent production, initiatives like this contribute to expanding access and decentralizing opportunities.

The results will be presented in June, at the Kenner x PCNF: Multiplicando Jovens Talentos exhibition, reinforcing the role of photography as a tool for expression and professional mobility.
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