Melissa X Icon: the new era of Melissa's trainers

Melissa moves further into the world of street style and technology with the launch of Melissa X Icon, a trainer that opens a new generation of footwear for the brand. The launch comes with the Melissa X Rush, along with exclusive accessories, consolidating the expansion of the Melissa X line, which bets on inventive design and high-performance materials.

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Technology and comfort redefine the trainer experience

The highlight of the collection is the Melissa X Icon, a trainer that brings the new Melbubble technology, offering incomparable comfort and lightness. The sole, 100% injected with air, ensures a flexible, durable and visually striking design. Available in two colour combinations, pink with green and black, the model is an authentic expression of style for anyone looking for boldness and versatility.

Drawn from the Icon, the collection also brings the Melissa X Rush, a dynamic and casual model that bets on flexibility as its distinguishing feature. Its upper adjusts perfectly to the foot, while the sole with injected EVA gives cushioning and lasting comfort, making it an ideal choice for anyone looking for practicality day to day.

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Beyond the new trainers, the Melissa X line widens its portfolio with accessories that complete the collection's aesthetic. Among the launches are:

Melissa X Heat Bag: a bag that reflects the design of the trainer, creating a coordinated and fashion-forward look.

Melissa X Move: a phone strap that adds a cool and functional touch to the look.

Melissa X Icon Keyring: a miniature keyring of the trainer, perfect for anyone who wants to take Melissa style beyond their feet.

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An immersive experience in the Melissa world

To celebrate the arrival of the collection, Galeria Melissa São Paulo receives an exclusive setting, drawn from the movement and the vibrant colours of the line. The installation reinforces the brand's creative and disruptive identity, inviting visitors to dive into this new chapter of Melissa in street style.

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The new models and accessories are already available in exclusive stores, selected Clubes Melissa, at Galeria Melissa São Paulo, on the brand's official app and at melissa.com.br, with delivery across Brazil. Collection at the nearest physical store is also available for anyone who wants to secure their pair more conveniently.

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