Moncler reflects urban life in a new campaign

Moncler reveals its Spring/Summer 2025 campaign through the lens of urban voyeurism: paparazzi-style shots run through cobbled streets, where the actor Penn Badgley, an icon of Gossip Girl and You, embodies the spontaneous sophistication of New York street style. Between strategic layering and collars closed to the top, the collection inscribes itself in the aesthetics of the calculated unpretentious, a balance between function and audacity that imposes itself effortlessly.

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"I remember when a Moncler jacket was an unreachable object of desire", Badgley reflects. "Working with the brand in the city that has been my home for almost twenty years has been an incredible experience. This collection translates the essence of an urban uniform, simple and practical, but with the beauty and elegance that only Moncler can express. It is a clean, comfortable and elevated design, exactly as it should be."

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For men, Moncler's classics are revisited with a utilitarian eye: jackets in AirSoft nylon and versatile coats that turn into gilets, widening function without compromising sophistication. In the women's line, sculptural tailoring shows in geometric quilting and architectural silhouettes, exploring the sensory richness of duchesse satin, suede and tweed. The result? An elevated urban wardrobe, ready to make its presence felt in any landscape, from the metro to the invisible runway of the street. 

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