Estée Lauder bets on the skin's overnight repair

The brand presents Advanced Night Repair Overnight Treatment

Sarah Rocksane Araujo

Words by Sarah Rocksane Araujo

Editorial, Fashion and Beauty

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Estée Lauder, one of the most emblematic figures in the beauty industry, recognised early the crucial role of the natural process of overnight repair in skincare. Since the launch of the Advanced Night Repair Serum in the 1980s, the brand has consolidated its leadership in that field, driven by advanced research into the circadian rhythm, the internal biological clock regulated by light, and its effects on skin health. According to Nadine Pernodet, senior vice-president of Biosciences and Advanced Technology in Global Research and Development at the company, “at night, skin cells take on specific functions and the epidermis reaches its most receptive state.

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We found that collagen production peaks in the first two hours of sleep and that badly slept nights compromise the skin barrier and its elasticity and encourage the appearance of wrinkles.” Although the demands of daily life do not always allow ideal skincare practice, the brand's scientific findings offer solutions that strengthen the natural rhythm of cell renewal.

Estée Lauder's most recent launch, the Advanced Night Repair Serum, refines that approach with a triple regeneration technology, promoting the restoration of the skin's vitality, hydration and protective barrier.

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The formula stands out not only for its visible results, but also for the sensory experience. Its silky, light texture gives a filling effect, the result of the hyaluronic acid and polyglutamic acid complex, which leave the skin revitalised by morning. Applied as the last step in the night routine, after serum and moisturiser, the product seals the care in and optimises the repair process during sleep. A genuine modern alchemy for anyone seeking to join science and beauty day to day.

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A instalação interativa Canvas, desenvolvida pelo artista húngaro Gaspar Battha @gasparbattha e exibida no Zsolnay Light Festival @fenyfeszt

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