Renner & Ateliê Mão de Mãe

Renner opens High Summer 2025 with a collaboration that reinforces the strength of Brazilian handwork in the fashion landscape. In partnership with Ateliê Mão de Mãe, a label from Pernambuco known for its crochet work by hand and for its affectionate view of the culture of the Northeast, the retailer launches a capsule of 40 pieces that combine technique, texture and identity.

The collection results from the dialogue between Renner's industrial design and the authorial research of Ateliê Mão de Mãe. Natural yarns, striking weaves and organic drawings appear alongside light tailoring, swimwear and contemporary shapes. The set presents a fresh, sophisticated and functional aesthetic, translating the sunny mood of the season and highlighting the construction of the pieces with attention to detail.

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The colour range follows that atmosphere: warm neutrals, earthy tones and sunlit shades structure fluid dresses, striped sets without gender marking and pieces with visible stitches that value the handwork. In accessories, the collaboration includes woven bags, shell-shaped earrings, bracelets, hats and glasses that reinforce the artisanal character.

For Renner, the partnership is part of a continuous movement of connection with independent creators. “We look for Brazilian companies that translate the cultural diversity and local innovation that make Brazil a singular country”, says Renata Altenfelder, CMO of Lojas Renner S.A. Senior Style Manager Juliana Porto highlights the combination of tradition and modernity: “The collection mixes history, varied techniques and new technologies”.

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For Ateliê Mão de Mãe, the collaboration represents the expansion of an aesthetic born during the pandemic, when Vinícius Santana and Patrick Fortuna turned the crochet made by Luciene Santana, Vinícius's mother, into a brand language. “What connects Renner and AMM is Brazilianness in its essence”, says Patrick. Vinícius adds: “It is an achievement for us and for the Northeast, which we want to see more and more present on the streets”.

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The Renner + Ateliê Mão de Mãe collection is available on Renner's digital channels and in selected stores across the country.

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