RioFW: Osklen

The show is constructed as a moving landscape. A Rio de Janeiro that is not just a backdrop, but a system of thought.

Sarah Rocksane Araujo

Words by Sarah Rocksane Araujo

Editorial, Fashion and Beauty

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Osklen returns to the runway as if it never left, but with time etched into the fabric of its garments. The silence between 2018 and now is not an absence, but a maturation process. This interval manifests itself in what no longer needs to be proven: a consolidated language that, instead of repeating formulas, allows itself to become more refined. The gesture is more restrained, yet more precise. It's as if each piece carries not only a design, but also a memory of its journey.

Opening the calendar at Palácio da Cidade is not just about occupying a symbolic space, but also about reclaiming an origin. The brand rewrites its own narrative as the founder of a Carioca imaginary that articulates nature and urbanity without turning them into opposites. There is intelligence in this repositioning: while the fashion system accelerates, Osklen slows down and re-presents its time as a strategy. Luxury here is not anchored in spectacle, but in the coherence of a project that spans decades. The first looks establish a nearly suspended atmosphere. Translucent whites, fabrics that seem to evaporate as they move, volumes that weigh nothing. There is a sensory relationship with the air, with movement, as if the body were less of a support and more of a flow. In contrast, black appears as a structure — not just a color, but a design. A line that organizes the gaze, evoking the landscape design of Burle Marx without falling into literalness. It's a citation that dissolves into the construction of the collection.

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Zé Takahashi / @agfotosite

The palette then expands, and what was once restraint becomes vibration. The beige of the sand creates a transition zone, a territory of pause, until the liquid stains (deep blues, saturated greens, reds) emerge, traversing the fabric like pigment in water. There is something digital about these surfaces, but also something deeply organic. It is as if Ipanema's sidewalk were being reprogrammed by a sensitive logic, where color and matter mutually contaminate each other. The silhouettes operate in the same game of tensions. On one hand, the fluid: dresses that slide, proportions that escape rigidity. On the other, the technical: sports pieces that draw the body with precision. The long john emerges as a point of inflection: a functional object displaced into the field of desire, covered in gemstones that evoke party, night, and celebration. It is in this displacement that Osklen reaffirms its ability to reconfigure codes, to make the utilitarian an aesthetic gesture.

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Zé Takahashi / @agfotosite

Materials, as always, are central. Linen, silk, raffia, jute, a materiality that insists on the tactile, on contact. The pirarucu leather, already developed by the brand for years, appears not as a novelty, but as a continuation of a research that articulates sustainability and sophistication. There is an ethics that traverses the design, but which never becomes empty discourse: it materializes in the choice, the finish, the possible duration of these pieces. The Carioca sensuality, in turn, is not a caricature: it is construction. Transparencies, cutouts, minimal bikinis do not operate merely as exposure of the body, but as affirmation of a specific relationship with it: free, solar, conscious of itself. The styling reinforces this idea by mixing sandals, sneakers, hybrid accessories, as if the beach and the city were a single expanded territory.

In the end, the show is constructed as a moving landscape. A Rio de Janeiro that is not just a backdrop, but a system of thought. And perhaps it is precisely there that the strength of Osklen resides: in the ability to transform place into language, and language into permanence.

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