SEEING THINGS: Hist reinvents the aesthetics of witchcraft in a new collection

Drawing on mystical symbolism and on the witch aesthetics of the 1990s and 2000s, HIST presents SEEING THINGS, the first collection of the SEE line. With a sensory and narrative approach, the label recovers iconic elements of that imagination and gives them new meaning in a contemporary proposal, where the visible and the invisible intertwine to create a new visual code.

The collection moves between the nostalgic and the futurist, bringing materials that evoke both the sobriety of medieval tradition and the rebellion of alternative pop culture. Check, the emblematic pattern of the 1990s and 2000s, returns in an exclusive version developed by the label, while flat-woven jacquards reinforce the connection with a timeless aesthetic. More than clothes, SEEING THINGS is also HIST's debut in ready-to-wear, with 50% of the collection made up of bags, belts and other items that widen the label's visual narrative.

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"SEEING THINGS is an invitation to open the eyes and the mind, exploring the infinite possibilities that arise when we embrace our perception of the world", explains Giuliana Braide, founder and creative director of HIST. The collection proposes a renewed view of fashion and of how we connect with what is around us, turning details and fragments of daily life into expressive and inventive forms.

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The label continues to widen the borders of contemporary design with a fluid, multifaceted identity. Founded by Giuliana Braide, HIST carries a global and digitally native perspective, exploring fashion as a tool of expression and transformation. SEEING THINGS is available on the label's official site, with pieces up to R$1,500.00.