Simple Organic and Aluf present Rebel Scent

Fragrance turns perfume into another layer of personal expression, capable of accompanying different moments and translating moods beyond the image.

The olfactory construction begins with a fresh blend of pear, rose and lavender, develops into a floral heart of ylang‑ylang and jasmine, and finds depth in the warm notes of musk, vanilla and cedar. The result balances delicacy and presence, creating a versatile trail designed for everyday wear and for re‑applications throughout the day. The vegan formula uses extra‑neutral organic ethyl alcohol, purified, along with plant‑derived preservatives, and contains no phthalates or parabens. The packaging also participates in the collab narrative, incorporating references to the textures of Aluf’s collection and turning the product’s opening into part of the sensory experience. Thus, the fragrance is not limited to scent: it establishes a relationship between material, design and identity.

By signing off on Aluf’s runway beauty at SPFW, Simple Organic extends the partnership beyond the bottle and brings the olfactory universe closer to the construction of a fashion image. Rebel Scent reinforces a contemporary perception of beauty as a plural language, where dressing, perfuming and self‑care are gestures that can coexist without rigid boundaries. Available in a 100 ml bottle on the website and in Simple Organic’s physical stores, as well as through Aluf’s channels and selected partners, the launch translates the meeting of two brands interested in creating experiences that go beyond the product. Because a fragrance can also function as an invisible signature: it is not seen, but it participates in the way we occupy spaces, build presence and leave a part of ourselves in the world.