SPOOKY CHIC: Hugo Boss x Tim Burton in an unprecedented collaboration

Ahead of the most magical season of the year, HUGO reveals its latest collaboration, a tribute to the classic stop-motion animation The Nightmare Before Christmas, by Tim Burton and Disney. The capsule collection combines the label's disruptive aesthetic with the dark, enchanting world of the film, producing pieces that promise to win over fans of fashion and cinema alike.

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The irreverent Jack Skellington takes the leading role in the line, printed on knit and jersey items that favour comfort and versatility. Sweatshirts, T-shirts, hoodies and pyjamas appear as ideal everyday choices, while a selection of accessories, including socks, trainers, beanies, scarves and even a tie, completes the launch with boldness. The colour range, dominated by black, comes alive with details in red, purple and white, highlighting striking prints and jacquard knits.

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To present the collection, HUGO chose a visually arresting campaign, charged with irreverent energy and surreal elements that connect the label's DNA to the singular world of The Nightmare Before Christmas. The campaign will be available shortly on HUGO's social channels, widening the enchantment and reaffirming its capacity to create collaborations that surprise and inspire.

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