Tiffany Titan by Pharrell Williams launches in Paris

In the opulent atmosphere of the Hôtel Plaza Athénée in Paris, Tiffany & Co. staged an exclusive event to celebrate the latest chapter of the Tiffany Titan by Pharrell Williams collection. The evening, marked by cocktails and a private dinner, brought together a select group of guests whose presence reverberates through the contemporary cultural landscape. Among them, Pharrell Williams, host and visionary behind the collection, alongside figures such as Dua Lipa, Gabrielle Union and Dwyane Wade, Anya Taylor-Joy, Taylor Russell, Rachel Sennott, Callum Turner, Rosie Huntington-Whiteley, Paloma Elsesser, Ashley Graham, Arón Piper, Tina Kunakey, Valentina Ferrer, Caro Daur, Lauren Santo Domingo, Derek Blasberg, Maria Bakalova, Peter Marino and Marco Mengoni, all adorned with pieces from the iconic jeweller.

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The Tiffany Titan by Pharrell Williams collection emerges as an exploration of strength and rebellion, translated through the sharpness of forms drawn from the trident. With pointed spears traced across necklaces, earrings, bracelets and rings, the line embodies a sophisticated punk spirit, giving new meaning to the traditional opulence of Tiffany & Co. with a subversive slant.

In this new phase, the collection revisits the use of pearls, materialising a counterpoint between luminosity and shadow. Replacing the freshwater pearls of the first edition, the pieces are now adorned with enigmatic Tahitian cultured pearls, giving the collection an aura of mystery and depth. Available in five distinct models, pendant, earrings, necklace, bracelet and ring, the pieces are made in 18-carat rose gold and set off by pavé diamonds, reiterating the artisanal mastery that sustains the house's legacy.

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Continuing the dialectic between tradition and innovation, the Titan Setting reflects Pharrell Williams's avant-garde perspective by incorporating Floeting® technology, which lets the diamonds levitate over the structure of the jewel without prongs or edges, creating an illusion of pure luminescence.

The Tiffany Titan Tahitian Pearl by Pharrell Williams collection launches globally on 28 January 2025, available at Tiffany & Co. boutiques and on the brand's official site. The Titan Setting by Pharrell Williams, in turn, has an exclusive launch at The Landmark flagship in New York, before its global expansion planned for March 2025. Tiffany & Co. thus reaffirms its position at the intersection of luxury and experiment, translating into its pieces the dynamism of the contemporary without giving up its timeless sophistication.

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