An icon renewed: Lancôme presents Lip Idôle Squalane-12 Butterglow and Lip Idôle Lip Shaper

After winter, the search for products that deliver more than they promise remains high, especially when it comes to turning a hurried routine into a moment of care and style. With that in mind, Lancôme presents the new Lip Idôle Squalane-12 Butterglow and Lip Idôle Lip Shaper, two launches that promise to revolutionise lip make-up by uniting treatment and aesthetics in a single gesture.

The Butterglow is more than a balm: its advanced formula combines the hydrating power of squalane with a touch of natural colour, ideal for anyone looking for products that care while they beautify. The Lip Shaper, a precise lip liner with a velvety texture, completes the balm by offering flawless definition, heightening the visual impact. Together they form a pair that reflects the idea of the "skinification" of make-up, the integration of skincare into the world of cosmetics.

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The Lip Idôle line extends the brand's legacy of innovation, consolidated by the Idôle fragrance, one of the best-selling perfumes in Brazil and a success with Generation Z. With these launches, Lancôme takes a bold position: joining modern aesthetics, customisation and advanced care, showing that make-up can be practical, transformative and, above all, healthy.

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That approach reaffirms Lancôme's philosophy of continuous excellence, which now embraces global trends with a touch of timeless sophistication.

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