Unhas Cariocas projects R$77 million in 2026 and grows in beauty franchising

In Brazil's expanding beauty and self-care market, chains that know how to combine convenience, recurrence and service experience are gaining ground in franchising.

Words by

Caíque Nucci

Words by Caíque Nucci

Editor-in-Chief

In Brazil's expanding beauty and self-care market, chains that know how to combine convenience, recurrence and service experience are gaining ground in franchising. Today's consumer seeks fast, accessible services integrated into their routine, a movement that drives operations focused on convenience and well-being.

Unhas Cariocas projeta R$ 77 milhões em 2026 e cresce no franchising de beleza

Against this backdrop, Unhas Cariocas started 2026 at a strong pace and posted one of the best results in its history. In April alone, the chain billed over R$6 million, up 18.58%. The projection is to close the year with R$77 million in revenue.

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Meet Lyne

Caíque Nucci

Caíque Nucci is the founder, CEO and editorial director of Complete Magazine, a platform operating at the intersection of fashion, culture, technology and design in Latin America. He also leads Complete Studio, the company's immersive technology consultancy arm, with clients including L'Oréal, Renner, Kérastase, Ricardo Almeida, WeWork and Camicado. Recognised by MIT Technology Review as one of the MIT Innovators Under 35 Brazil 2025 in the Arts category, and a GIST Global Fellow of the United States Department of State, he went through the Georgia Institute of Technology's acceleration and incubation programme, within GIST, and is a guest professor of Communication and Digital Media in Senac's postgraduate programme in Strategic Fashion Business Management. He also works as a business and startups consultant in a national acceleration programme run by Sebrae for Startups. He is also a mentor at Abstartups, the Brazilian Startups Association, where he supports founders on positioning, go to market and immersive and AI driven product strategy.

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