SPFW N61: Dendezeiro

In the trajectory of Dendezeiro, a Bahian brand led by Hisan Silva and Pedro Batalha, Brazilian identity does not appear as a static image but as living material of aesthetic and cultural experimentation.

In its sixth presentation at São Paulo Fashion Week, during edition N61, the label celebrates a year of achievements and presents Oração de Barbearia, a collection that brings the language of urban high fashion closer to the everyday life of its audience. The show also marks the announcement of the brand’s first physical store in São Paulo, in Jardins, a new space for community, experience and strengthening its community.

With a more commercial approach connected to street life, the collection blends streetwear and tailoring in silhouettes that translate different territories of the metropolitan experience. The aesthetic memory of the 2000s and the visual strength of the periphery find a place on the runway through sporty elements, urban constructions and delicate symbols, such as the roses that run through the narrative of Oração de Barbearia.

The palette, composed mainly of blacks and greys warmed by off‑white tones, creates a dialogue with São Paulo’s atmosphere, while latex, leather, denim, twill and jacquard explore different possibilities of texture and structure. The result is a collection that does not abandon experimentation, but brings it closer to clothing as everyday presence.

Among the material choices, the accessories and the hand‑crafted crochet applications preserve Dendezeiro’s Bahian artisanal roots, creating a connection between ancestry and cosmopolitanism. This relationship between distinct cultural codes follows the brand’s trajectory, which has been building its own repertoire through projects such as Tabuleiro, Ruas do Brasil, Cor de Pele, BRS2, PAQANL and the Brasiliano trilogy, as well as the House of Dendezeiro editions produced in Brazil and Italy.

The opening of the first store in São Paulo represents, in this context, a new chapter for a brand that has been expanding its presence without losing sight of the references that underpin its creation. Oração de Barbearia seems to encapsulate this movement: looking to memory, recognizing the aesthetic power of the streets, and translating those references into new ways of dressing.